Riding The Asian Wave

According to the U.S. Census Bureau, Asian-Americans are still the fastest growing ethnic segment in the United States, with almost a 20 percent growth rate over Hispanics, the next fastest growing group. Asian-American spending power is projected to reach $454.9 billion in 2007 (from $296.4 billion in 2002).

Here are some other facts to consider:

• In 2002, the five states with the largest Asian-American consumer markets were California ($104.1 billion), New York ($31.9 billion), New Jersey ($18 billion), Texas ($16.6 billion), Hawaii ($15.3 billion).
• Asian Americans spend $ 78 billion in retail annually and represents a $130 billion consumer market. (Business week. 6/91 & Federal Glass Ceiling Report. 1995, Georgia University 2000)
• According to the recent Census, Asian Americans and Pacific had a median income of $55,521 as compared to $42,148 for all races.
• Asian Americans wield as estimated $254 billion in annual spending power. (U.S. Census Bureau. 1995 & NTIA report. 1998, Georgia University Study Report. 2000 concurred by The US. Department of Commerce. MBDA)
• Among racial groups, Asian Americans have the highest computer ownership (49%) followed by whites (3 6%) and blacks (18%). (US. Dept. of Labor, 4/99)  (68%) of Asian American households will be on-line by the new millennium, compared to (44%) of Caucasian households. (Forester Research. 2/ 2000)

As a result, many successful companies want the way to reach the Asian Americans markets with their huge purchasing power.

At ethnics.com, we can help our clients tap these booming markets, achieve maximum results, increase ROI, and reach greater sales.

So please contact us today, as our sales team would like the opportunity to talk about how our advertising solutions can be put to work for you.