Expand Your Business into The African American Markets

According to a report by the University of Georgia's Selig Center for Economic growth, African Americans are now the second largest ethnic group in the nation, with a total population of 34.7 million people. They make up 12.9 percent of the U.S. population.

The buying power of African Americans rose 127% in 14 years, from $318 billion in 1990 to $723 billion in 2003. By 2009, it is expected to reach $965 billion.

Here are some other facts to consider:

• In 2004, the ten states with the largest African-American markets, in order will be New York ($67.8 billion ), California ($55.6 billion), Texas ($53 billion), Georgia ($49.5 billion), Florida ($43.3 billion), Maryland ($40.9 billion), Illinois ($39.7 billion), North Carolina ($32.5 billion), Virginia ($30.4 billion), and Michigan ($30 billion).
• African-American consumers spend more than other markets on products and services such as     telephone services, personal-care products, electricity and natural gas, children's apparel, and footwear.
• The nation's African-American population is young, with an estimated median age of 30.4 years.
• Between 2001 and 2055, African-Americans will transfer an estimated $1.1 to $3.4 trillion of their wealth to younger generations.
• If African-American buying power were a country, it would rank 10th in the world, ahead of India, South Korea, Mexico, Australia and Brazil.

As a result, many successful companies want the way to reach the African American markets with their huge purchasing power.

At ethnics.com, we can help our advertisers tap these booming African American markets, achieve maximum results, increase ROI, and reach greater sales.

So please contact us today, as our sales team would like the opportunity to talk about how our advertising solutions can be put to work for you.